How to Use an App to Identify the Right Product
On the NB Linear Mobile app, you begin the process of identifying what you need by choosing a product type and clicking on “Buy NB Products;” this directs you to a listing of specific part numbers. Or, if you have a product part number, enter the part number or series name in the search icon on the top menu so you can download its CAD spec sheet, add it to your favorites, or add it to your cart.
Or Interchange One Product for Another
If you want to find NB’s product that will be interchangeable with a different manufacturer’s product, the NB Linear Mobile app lets you choose from various manufacturers. From the menu bar, select “Product Interchange.” Choose a manufacturer and partially enter a part number or enter the full part number, and click “Go;” now you can download the part’s spec sheet or CAD. Of course, once the NB part number is identified and entered into the CAD download function, the eCAT Viewer software by Cadenas launches and can be configured and emailed in seconds.
Sales Engineers and Distributors Benefit
Brian Pinkham, NB’s national sales manager, notes that in fact some distributors no longer use NB’s website; they just use the NB Linear Mobile app because it is just so much quicker.
If a distributor is using it, they already know what they are looking for. The customer can tell the distributor a part number from another company and the distributor can, for instance, use the interchange function to obtain an NB part number. He can immediately interchange right then and there on the app and send the customer a CAD within 5 minutes.
Pinkham says, “I use the app for all of my CAD, now. It’s quicker to download via the app than it is from the website. I also use it for all my PDF catalog sheets. If the customer wants a copy of a catalog page, I can have it emailed to myself within 30 seconds; it’s really quick. I also use it for interchanges as well. I can take a competitive part number, put it in the interchange, and it will give us our part number.”
I’ve downloaded CAD while with prospective customers. We’ve downloaded them at trade shows to show them how quick it is. We show them how you can do it on your phone or your tablet. I can have the CAD downloaded within a minute. If you know the part number, if you know exactly what you are looking for — it is really quick.”
Old Habits are Hard to Change
If you think about it, smartphones are not all that old. They have effectively been around for 10 or 15 years, as we know it. The technology has been the reserve of retail brands. So utilizing and implementing mobile technologies is very new to the industrial manufacturing sector, but that’s the way things are moving. Research has moved to the web; you can Google anything on your smartphone. And now an engineer can test fit a component by downloading, via a mobile app, the CAD model, which is then sent to be tested in a desktop design.
People are set in their ways, so even though using the app is faster and easier — whether you’re talking about big distributors, sales engineers, or even older engineers — they are still going to their computer and downloading a PDF or going to the website for CAD. But this is going to change.
Some numbers to keep in mind:
- A $350 billion “bring your own device” market is forecast by 2022.
- CAD downloads grew to 260M downloads in 2017 — a 25% increase from 2016.
- 700 manufacturers worldwide are using digital catalogs.
- According to Penton’s Machine Design magazine, 76% more manufacturers will be using smart devices by 2019.
Other Functions
Of course an industrial company’s mobile app provides a wealth of information beyond product specs and CAD models. Mobile apps automatically find a company’s closest location. NB Linear’s Mobile app has the latest news and exhibition schedule, which can be announced via push notifications. Tradeshow schedules can be added to your calendar in mobile devices. Products can be added to the favorite product list from product search and product interchange. You also may be able to access social media from the app. 
NB Corporation of America
Phone: (800) 521-2045
www.nbcorporation.com
Toru Kaneko is Director of Operations for NB Corporation of America