Rebranded Perkins Unveils New Global Strategy to Advance Sustainable Power
Perkins, a global manufacturer of advanced power solutions and diesel-engine powerhouse, has rebranded to better reflect its commitment to helping customers confidently challenge conventional wisdom and explore new ways to achieve their power and climate-related goals.
“The world’s transition to a lower-carbon future is driving our customers to solve problems in dramatically different and often more complicated ways than they have faced in the past,” said Steve Ferguson, president of Perkins. “So, Perkins is transforming to help them solve those problems.”
A subsidiary of Caterpillar Inc. for over 25 years, Perkins pioneered diesel engine power in the 1930’s and has continuously evolved to help customers navigate technological change and solve complex challenges. Since its founding, the brand has manufactured over 22 million engines – with more than 4.5 million in use in over 5,000 different applications today.
New brand strategy reflects Perkins evolution
The new Perkins brand strategy communicates a clear promise – “Delivering smarter solutions to advance sustainable power” – and a renewed sense of purpose rooted in helping customers build and power a better, more sustainable world.
A new Perkins tagline – “Together, we power ahead.”– a bolder visual identity and a revitalized communications approach based on the adventurous spirit of founder Frank Perkins and Perkins’ heritage of exploration, will help better inform and engage customers as they work to overcome challenges and progress toward their ambitious power and sustainability goals.