Service robots are as diverse as the environments where they assist operations. From industrial applications to specialized fields, they are designed to perform tasks that assist humans in daily or dangerous activities. These include humanoids, customer service, exoskeleton, inspection, agriculture, and medical robots.
Booth Previews
PTE readers will be interested in many of the component and motion control exhibitors at Automate. The following is a shortlist of must-see exhibitors and technologies. Editor’s Note: Booth numbers and companies are subject to change prior to the trade show.

Zero–Max
Booth #744

Zero-Max provides high-performance flexible shaft couplings, overload safety couplings, right angle gear drives, keyless shaft bushings, overhung load adaptors and other precise motion control components. The company will display the latest mechanical power transmission and motion control products at Automate 2025 in Detroit.
Zero-Max also provides the Miki Pulley brand of spring actuated brakes and electro-magnetic brakes and clutches ideal for the growing robotics, AGV, and AMR industries. Featuring the fastest delivery in the industry and extensive custom capabilities and expertise, Zero-Max is known throughout the World for innovative designs, high quality, high performance, and durability. Zero-Max and Miki Pulley products solve applications in automated assembly machines, autonomous mobile robots, material handling equipment, conveyors, automated workholding, motion control equipment, and other high performance industrial machinery.
“Automate 2025 is the ideal setting for us to demonstrate our latest advancements and interact with industry professionals looking for automation solutions,” said Brian Mishuk, vice president of sales and marketing at Zero-Max. “We are excited to meet with attendees and preview how the Zero-Max and Miki Pulley products can solve their motion control needs. See us at Booth #744.”
zero-max.com
ASI Drives
Booth #6203
For 40 years, ASI Drives has been providing quality tailored engineered solutions to the gearmotor industry. As a full-service engineered products company, ASI Drives offers a range of gearmotor solutions designed for battery-operated products up to one ton in weight. From robotic floor cleaning machines to outdoor field robotics, warehouse AGVs and AMRs, wheeled mobility solutions and many others—ASI Drives provides the traction solution to keep them moving. Located in Montgomeryville, PA—about 45 minutes outside of Philadelphia—we are proud to provide American-made products for our customers from all over the world. Products include autonomous mobile robots (AMRs), mobility solutions, motors, actuators, mobile robots and design and engineering services.
asidrives.co
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Beckhoff Automation
Booth #2400

Beckhoff empowers engineers to differentiate and succeed as industry leaders—to harness new technologies, embrace open standards, and solve the world’s most complex problems. Founded and led by engineers, the company organically creates advanced controls, communication, IoT, and motion technologies that become unique tools in an age of digital transformation.
beckhoff.com
Freudenberg–NOK Sealing Technologies
Booth #4839
Manufacturers are using smaller, faster, and more efficient robots and cobots to improve production efficiency and make operating conditions safer and easier for workers. These advanced automation systems also must endure extreme temperatures and harsh chemicals, all of which require greater sealing performance. Freudenberg offers comprehensive sealing solutions for all types of robots, in all conditions, facing all challenges. Excellent seal effectiveness prevents leaks and the resulting machine breakdowns—reliably and lastingly. Costly downtime is eliminated, and service and repair expenses are reduced.
fst.com
Bishop–Wisecarver
Booth #4713
Bishop-Wisecarver (BW) develops reliable motion solutions expertly designed and delivered to perform. BW is a U.S.-based, certified women owned company, with over 70 years of experience. The company offers complete linear and rotary motion solutions that excel in extreme and harsh environments and can be found in virtually every industry of industrial automation. Products include motion control equipment, power transmission, actuation, mechanics and industrial robots.
bwc.com
Siemens Industry, Inc.
Booth #3232
Siemens will offer attendees the combined power of software and automation. The booth will highlight the most advanced solutions to help companies make a giant leap in their digital transformation—without the need to rip and replace. Technologies include robotic integration, virtual control, IT/OT data integration and everything it can power, copilots for operation and maintenance, AI visual quality inspection, AI prescriptive maintenance, cybersecurity in automation, digital twins and advanced simulation tools.
siemens.com
Destaco
Booth #2807
Destaco will showcase its cutting-
edge automation products and solutions designed to enhance efficiency, precision, and productivity in manufacturing and industrial settings. Visitors can experience firsthand how Destaco’s innovative gripping and tool-changing solutions revolutionize automation processes across various industries.
“Automate 2025 provides a fantastic platform for us to demonstrate our latest advancements and interact with industry professionals seeking state-of-the-art automation solutions,” said Ravi Shivanna, director, global new product development engineer at Destaco.
destaco.co
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Iris Dynamics Ltd.
Booth #6207

Iris Dynamics Ltd., a leader in innovative motion control solutions, is proud to announce its latest product, ORCA-3: the smallest, fastest, and most cost-effective motor in the ORCA Series. Developed in response to a growing demand for a more affordable and compact solution, the ORCA-3 is set to revolutionize cost-conscious design while upholding the high-performance standards of the ORCA product line. It is priced below $1,000 for volume orders.
The ORCA-3 combines compact design, high speed, and cost efficiency, while maintaining full compatibility with the ORCA Series for seamless integration in space-
limited and budget-conscious applications. It is ideal for OEMs, machine builders, and integrators working on research and product development projects, offering easy integration and scalability. With minimal changes to mechanical, electronic, and software components across the ORCA Series, engineers can design with the ORCA-3 and easily migrate to more advanced models as project requirements evolve. This adaptability enables rapid prototyping and iterative development. Key product features include its compact size, high speeds of 6.5 m/s, and affordability.
Full Integration: The entire line of ORCA electric linear actuators combines integrated power delivery, motor drivers, logic, and sensors, all calibrated during manufacturing. This design enhances performance, simplifies integration, and reduces installation overhead by eliminating separate components.
Force Control: Inherent force control enables ORCA motors to sense the force they impart, a critical safety feature in applications where force may be exerted on a person. The motor can detect when it encounters an object, allowing it to back off or apply lower force as needed.
Silence in Actuation: With some of the quietest motors on the market, ORCA motors support seamless integration into shared environments, enhancing safety and reducing fatigue in industrial settings.
Smooth, Consistent, Cogless Motion: ORCA motors deliver smooth, consistent, and cogless linear motion, ensuring uniform force and enhanced precision. Fully backdrivable, ORCA motors can be moved manually without resistance when powered off, offering flexibility and ease of use across various applications.
irisdynamics.com
It’s Educational
The Automate 2025 exhibition floor is more than enough to keep attendees busy throughout the week, but
the comprehensive conference agenda adds even greater value. Topics in 2025 include AI and machine learning; HMIs for 21st–century factories; vision, imaging and inspection; 5G capabilities, robotic integration, ISO standards, automotive assembly, motion control accuracy and much more.
automateshow.com/agenda