Croix Gear, recognized as a leader in the custom manufacturing of loose gears, is excited to announce new branding for the organization. Ruthie Johnston, CEO/Owner, stated, “We are excited to have our brand reflect how Croix Gear has grown and developed over the past several years. It is a new look, but the same commitment to our customers, team members and industry.”

The most recognizable change with the rebrand is a fresh, new company logo. Most notably, the brand name has been shortened to “Croix Gear” denoting a clear focus on precision gear manufacturing. Secondly, the two gears working together within the logo demonstrates Croix Gear’s strong commitment to customer relationships.

Johnston added, “Precision with Purpose remains our tagline as it means a great deal to us. Our customers require precision gears. Our commitment is to provide an exceptional experience. Fast turnaround. Responsive service. Meeting deadlines. Every gear. Every order. Every time.”

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