Brother Gearmotors, a division of Brother International Corporation that offers a wide range of ultra-reliable, sub-fractional AC gearmotors and reducers for the food & beverage, packaging and material handling industries, has hired Bernie Hurda as its new director of sales.  As the newest team member of the Bridgewater, New Jersey-based business unit, Hurda will steer overall sales strategy, including managing a sales team, overseeing a broad sales structure, and developing additional business channels.

Brother Gearmotors is one of the world’s largest fine-pitch gear manufacturers and meets industry demand for smaller, lighter, reliable and energy-efficient power transmission components.  The company offers a wide range of high-quality, sub-fractional AC gearmotors and reducers in demanding industries such as food and beverage, packaging and material handling.

Hurda has been involved in the power transmission industry for more than 16 years, beginning his career as a sales engineer and, later, serving as field sales manager and eventually national sales and marketing manager.  

“Bernie’s exemplary sales record and management skills made him a natural choice as Brother Gearmotors’ newest director of sales,” said Matthew Roberson, senior director of Brother Gearmotors.  “In addition, his knowledge of the Brother product line eliminates the product learning curve typical of new hires – an important point given the complex industries in which we thrive.”

Hurda attended the University of Wisconsin, earning an undergraduate degree in marketing education and an MBA in management.  A father of three, he resides with his wife in Sussex, Wisconsin.