As publishers, we’re constantly reevaluating our brand and our identity. We want our connection with you to remain close and fresh, so that when you see our publication, your reaction is, “Oh, yeah. These are my people. They speak my language.”

Of course, much of that reaction is derived from the content. But some of it is also from the design and how the content is presented. Over time, designs become stale. Fonts, color schemes and visual effects that were once popular become as outdated as bell-bottom pants. (Wait, never mind. I think those are back in style again. Anyway, you get my point.)