As publishers, we’re constantly reevaluating our brand and our identity. We want our connection with you to remain close and fresh, so that when you see our publication, your reaction is, “Oh, yeah. These are my people. They speak my language.”

Of course, much of that reaction is derived from the content. But some of it is also from the design and how the content is presented. Over time, designs become stale. Fonts, color schemes and visual effects that were once popular become as outdated as bell-bottom pants. (Wait, never mind. I think those are back in style again. Anyway, you get my point.)

Recently I’ve had a number of people tell me how much they enjoy our work here at PTE. While it’s always nice to receive “attaboys,” these recent unsolicited compliments have been both thoughtful and specific, which is especially gratifying because they validate many of the choices we make as publishers. 

Today’s pace of technological change defies description. I keep hearing that we’re in the middle of the next transformative leap in manufacturing, and with all the advances in robotics, automation, condition monitoring and artificial intelligence (AI), it’s hard to argue that we’re not. But it seems to me the pace of change is too fast for mere leaps and bounds. Industry 4.0 used to be a new thing, but we seemed to have skipped Industry 5.0 and are now talking about Industry 6.0 and beyond. By the time we stop long enough to define where we are, we’re no longer there.