As publishers, we’re constantly reevaluating our brand and our identity. We want our connection with you to remain close and fresh, so that when you see our publication, your reaction is, “Oh, yeah. These are my people. They speak my language.”

Of course, much of that reaction is derived from the content. But some of it is also from the design and how the content is presented. Over time, designs become stale. Fonts, color schemes and visual effects that were once popular become as outdated as bell-bottom pants. (Wait, never mind. I think those are back in style again. Anyway, you get my point.)

Digital Transformation. IIoT. Industry 4.0. While they may seem like trending buzzwords, the technologies are critical to operations being efficient and competitive, and reducing unplanned downtime. Every industry strives for maximum efficiency; be that manufacturing, oil & gas, or water/wastewater. For capturing production data, the days of the clipboard and manual data analysis are gone.

A wide range of medical devices, digital imaging or scanning applications, and laboratory automation rely on linear motion. For laboratory automation, the need for increased productivity, higher accuracy, and better reproducibility of experimental results are driving the increased use of linear motion. Sophisticated medical devices and digital imaging or scanning applications are increasingly relying on linear motion control systems which have become crucial for the successful development, progress, and deployment of these vital medical tools. Here are some examples from PBC Linear: