For U.S. Tsubaki, the solution is having a dramatic impact on its demand generation by allowing the company to proactively deliver sales and support information to its customers in less time. In its 90-day beta period with select customers and partners, U.S. Tsubaki is averaging 300+ configurations a month and is saving end users hours of time in configuringcustom attachment chains.
"During the recent economic downturn, we were looking for a new and innovative way to leverage our technical expertise and provide a useful resource to the end-users of our attachment chain products," said George Basel, director of marketing, U.S. Tsubaki. "The Tsubaki Attachment Chain Configurator provides a service that none of our competitors have and helps to drive more traffic to our website, generate new inquiries, and ultimately grow our sales."