In today's highly competitive world, the better someone understands the advantages and benefits of direct drive technology, then the more they will have an advantage in machine building, giving them an edge over their competition.

The Baldor Reliance RPM AC Cooling Tower Direct Drive Motor is designed exclusively for the cooling tower industry. This motor combines the technologies of the power-dense, laminated frame RPM AC motor with high performance, permanent magnet salient pole rotor designs.

An exploration of direct drive motor trends and examples of design uses for direct drives as replacements for gear drives or belt drives.

Can direct drive technology improve your bottom line? Manufacturers relying upon drive systems in their production process have long sought ways to improve gearbox efficiency. While a gearbox-driven system has been the mainstay for manufacturers, it has also been, among other things, the source of frequent breakdowns, expensive line stoppages and increasingly costly maintenance.