The motors might be small, but the big-brain technology driving these electrical wonders was on full display at the 2014 Small Motor & Motion Association Fall Technical Conference, convened November 4-6 in St. Louis, MO. SMMA, the manufacturing trade association (120 members strong) that tends to the best interests of the electric motor and motion control industries — including manufacturers, suppliers, users, consultants and universities — played gracious host to a wide array of presenters from an equally diverse range of sources — from academia to the federal government. Like gears, motors are most everywhere, as evidenced by SMMA’s membership (consumer-, public interest-, national defense- and commercial-oriented) demographic which includes: appliance; transportation; medical equipment; office automation and computers; aerospace; and industrial automation. The association’s mission: To “serve as the principal voice of the electric motors and drives industry” and to provide a forum to “develop, collect and disseminate technical and management knowledge.”