Naples Grande Beach Resort and Spa, Naples, FL. The 2010 annual BSA convention adopts the theme "A Look Back to Step Ahead," in homage to the association's 44-year history as it looks to new opportunities and markets in the recovering economy. The intention is for attendees to answer the question of leveraging growth in the current economy with a three-part presentation consisting of a panel discussion about industry and economic lessons learned the past 20 years, a present industry overview and a future industry panel discussion. The convention will also offer industry updates from ABMA and BSA, as well as a session of pre-scheduled conferences. An opening reception and manufacturing appreciation event, golf tournament and a tennis round robin offer the usual networking opportunities.