Innomotics has been awarded with the prestigious "iF Design Award". As part of the strategic reorganization of the Siemens Group, the business was carved out and launched as the independent brand "Innomotics" in 2023. Naming, brand strategy and design were developed from scratch. The result is a powerful and bold brand – self-confident, sustainable and digital – with a high level of differentiation from the competition. The "iF Design Award" is one of the oldest independent design competitions in the world. Organized from Germany since 1954, the label is a reliable sign of good design for consumers and the design community.
Every year, outstanding achievements in the categories of product design, packaging design, communication design, interior design, professional concept, service design, architecture, user experience and user interface are honored. Competition was strong again this year – almost 11,000 entries from 72 countries were submitted. The Innomotics branding impressed the 132-member jury, made up of independent experts from all over the world, with its newly developed corporate design.
Michael Reichle, CEO of Innomotics, says: "Innomotics' confident brand identity has been very well received by our customers, partners and employees, and emphasizes our claim to be a global innovation leader. It is not only a clear statement to the outside world, but also a motivation for our team of technology experts around the globe. Our new identity and sharpened brand identity unite us as a team and support our leading global market position."
Julia Ebenberger, global head of marketing and communications adds: "We are very happy to be one of this year's winners of the iF Design Award. The award is a great recognition of the Innomotics GmbH Press Release team effort of Metadesign and Innomotics. Together with our purpose 'Redefining reliable motion for a better tomorrow', we are ideally positioned to shape the most important market trends – decarbonization and digitalization – in our industry."