Within only four years of its launch, AD is announcing its 100th member is now live on eCommerce powered by AD eContent Service.

AD, the member-owned contractor and industrial products wholesale buying and marketing group, launched the initiative in 2016 to support members along the complex journey of creating their digital presence, developing and refining content, setting up web storefronts, getting expert consultation and partnering with expert service providers. AD’s eCommerce program is one more way to help independent distributors stay competitive and relevant. Starting with 200,000 stock-keeping units or SKUs at the program’s launch, AD’s eCommerce program now supports 4.8 million SKUs across 8 divisions.

The 100th member distinction goes to Winkle Electric Company, celebrating its 75th anniversary this year.

“Winkle Electric Company designed our new site based on customer feedback, making our digital branch one that is easy to use, Winkel Director Larry Teaberry Jr. said. “The site enables buyers to easily find the products that they are looking for, compare and buy as well as self-service actions such as request a quote, print an invoice, or purchase past products.”

AD’s chairman and CEO Bill Weisberg said the program adds tremendous value for members.

“AD is all about helping our members have an advantage so they can win,” Weisberg said. “I’m so proud of the efforts of our whole team, our members, supplier partners and associates, who are all in to make sure this initiative – and our members - succeed.”