Lafert NA has appointed Lorri Fernandes to the role of inside sales representative. Fernandes brings over 20 years of motor sales experience to Lafert NA, with a specialized focus in the power transmission and linear-motion components industry. Fernandes is technically skilled in directing multiple initiatives, while delivering results on primary objectives. With her educational background in communications from Ryerson University of Toronto, she’s fulfilled a career in customer satisfaction roles targeted in the motor industry. Her training and knowledge will provide the leverage to problem solve and deliver the optimal solutions to meet our customers’ applicational and industrial requirements.