Regal Beloit Corporation has launched a new Marathon Motors website for the North American region. The new website contains significant upgrades and additional product features as part of the company’s phased approach to convert all brand-specific domains to the new company-wide platform.

The Marathon Motors website design delivers a more robust product evaluation experience than the previous website.  Features include: new product search filters, a competitive product cross-reference tool, expanded specs and complementary parts information. With a new rotating 3-D format, viewers can get an enhanced look at products on the site. New navigation tools allow customers to view products based on solution and application within a specific industry.    

“Our goal is to create a digital experience that provides customers access to rich product information,” said Philippe de Gail, director of marketing, commercial and industrial systems, Regal. “We specifically focused on the user experience and have expanded the available product specs on the site.”