DMG MORI recently launched a direct-to-customer sales and service model in the United States. The company will double its existing local service and sales centers to 27 locations across the country in close proximity to customers. This expansion will enable DMG MORI USA's sales and service teams to more efficiently and effectively serve more than 13,000 customers and nearly 100,000 machine tool users across industries including aerospace, automotive and medical industries. 

The new model will connect DMG MORI USA employees closely to customers and will speed up critical processes, such as managing local service support and sharing new product improvements based on the feedback of U.S. customers. It also maximizes the company’s ability to quickly reach and service machines, and take immediate action on customer feedback. This direct sales and service model is part of an effort by DMG MORI to closely partner with customers.

“DMG MORI USA will partner on a very localized basis with our customers to improve value and outcomes, and ensure they’re fully connected to the innovative power we can offer through our global size and scale,” said Dr. Thorsten Schmidt, who will lead DMG MORI USA as chief executive officer. “This transition also opens great opportunities for DMG MORI employees who will now have the freedom to work directly with customers, co-create advancements and deliver insight-driven solutions.” 

The move to more localized service accompanies several internal DMG MORI USA leadership changes. DMG MORI’s Global Executive Board selected Schmidt to lead DMG MORI USA, calling upon Schmidt’s more than 13 years of leadership experience within the company to run the U.S. market.

Schmidt will be supported by a management team of leaders currently working at DMG MORI USA. Current President and CEO Mark Mohr will support the new sales and service organization as president of the DMG MORI Manufacturing plant in Davis, CA, utilizing his knowledge of customer needs in future product developments.