The Siemens presentation at the Hannover Messe 2014 is focused on setting the right technological course for the production of the future. “Advancing digitization and networking and the convergence taking place between the virtual and real worlds are decisive drivers for manufacturing industry. Companies are increasingly turning to innovative and integrated technologies in a bid to strengthen their competitive position”, said Anton S. Huber, CEO of the Siemens Industry Automation Division, at the Press Conference ahead of this year’s Hannover Messe. “With its Digital Enterprise Platform, Siemens is working on an overarching approach linking PLM software with engineering applications and integrated automation. This is the approach which will create the foundation for Industrie 4.0”. Alongside new products for its Integrated Drive Systems (IDS) and the Totally Integrated Automation (TIA) portfolio, the company will also be presenting its new “Data-Driven Services” based on the acquisition, analysis and evaluation of production data. The industrial equipment supplier will also be showcasing new developments and concepts for efficient, safe power distribution and supply to factories and industrial plants with its Totally Integrated Power (TIP) portfolio at the Siemens booth in Hall 9.

Under the banner “Making things right”, the 3,500 square meter Siemens booth in Hall 9 will be providing an overview of its portfolio catering to customers from all walks of industry. Its integrated approach to modern industrial manufacturing is reflected in the booth layout, covering the entire product development and production process in five stages from Design, Planning, and Engineering to Execution and Services, each with its own dedicated highlight exhibit featuring an array of new products and solutions. In an extended booth area entitled the “Future Forum” with an additional stage and high-resolution circular LED display measuring eight meters across, Siemens will be showcasing research topics from every area of the company’s activity and at the same time offering visitors a glimpse into the future.