With an aggressive product growth trajectory to coincide with its planned 15,000 square foot manufacturing facility expansion, Weiss recently welcomed Josh Treter to the position of product sales manager-direct drives and Keith Griffin as business unit manager. In addition to recent extensive experience as a sales engineer at Nook Industries (Cleveland, Ohio), Treter brings a heavy technical background dating back to years in the aviation sector – even as a former pilot.

Given this depth of hands-on technical expertise, Treter will focus his attention on expanding sales of Weiss’ dynamic Direct Drive line of linear and torque motor products in the marketplace. According to Treter, “All products in the line offer exemplary quality, speed, and accuracy for a wide-range of automated small parts assembly applications including; automotive, packaging, medical, and beyond.”

At the epicenter of new products on the immediate horizon is the introduction of Weiss’ HP 70T which features a unique ‘knuckle‘ design on the y/z axis that essentially eliminates the need for another linear motor for the z axis. Treter plans on working hands-on with sales reps in key growth territories throughout the U.S., Canada and Mexico. “The goal is to supply them with extensive engineering and marketing support to help educate the market as to the lines’ advanced benefits while providing complex, customer-specific solutions,” Treter said.

Treter also noted that an essential part of this education will focus on implementing the user-friendly Weiss Application Software (WAS) in the field for clients. Used throughout all freely programmable Weiss products, the graphic user interface series is highly intuitive and uniform −providing faster set-up and smooth operation to save customers valuable time and cost.

Leveraging over twenty years of engineering experience with Fusion Systems Group (Willoughby, Ohio), Griffin will serve as Weiss’ business unit manager − spearheading a focus on assisting integrators from A-Z on comprehensive Weiss systems.

With an extensive history in designing and fabricating custom automation machines, Griffin’s focus at Weiss will be to get involved with machine builders and engineers upfront in designing a core package and designing out for more efficient production results. “Our problem-solving, consultative approach will encompass a broad spectrum ranging from machine frames, risers for index tables, stationary plates, CAD models, pick-place systems, indexing units, etc. The goal is to design a one-stop, ship assembled, value-added framework for optimal results.” To streamline this process further, Griffin is also at the forefront of launching a SolidWorks portal that will allow customers to quickly share CAD files.

Griffin also noted that the 2014 expansion of the Weiss manufacturing facility will drive this philosophy even further stating, “New capital equipment will vastly increase our in-house capabilities of tool plate machining and machine frame fabrication. Ultimately it will drive our goals of more efficient production, faster turnaround, better pricing and delivery.”