Gates Corporation, a manufacturer of industrial and automotive products, recently announced the continuation of its Associate Sponsorship of Don Schumacher Racing (DSR) for the 2011 National Hot Rod Association (NHRA) Full Throttle Drag Racing Series. The announcement marks Gates 11th year of association with the racing organization. DSR is one of the premier teams in NHRA drag racing. Tony Schumacher, son of Don Schumacher, has won seven Top Fuel Dragster national championship titles. Don Schumacher, owner of DSR, noted, "Gates is one our oldest sponsors, and we value the partnership very much. We're honored to have Gates onboard again this year."

In addition to sponsoring the teams, Gates provides DSR teams with Poly Chain belts that drive the dragsters' 7,000-horsepower engine superchargers. "Motorsports continues to be a logical marketing vehicle for Gates," commented Dave Miller, vice president of Marketing for the automotive aftermarket business unit. He continued, "Gates involvement reinforces our ties with the professional automotive technician as well as providing a sales platform for a variety of brand-building activities."