Jacobus "Jack" Brandsen has been selected as the director of European business development for Fallbrook Technologies Inc., a company that develops performance and flexibility technology for vehicle and equipment transmissions such as bicycles, light electric vehicles, cars, agricultural equipment and wind turbines.

 

Brandsen will be based in Amsterdam, The Netherlands to lead Fallbrook's sales and marketing efforts in Europe. Market demand for the NuVinci continuously variable planetary transmission, a signature product, is growing, according to a press release.

 

With over 20 years of experience in sales and business management, before joining Fallbrook, Jack was a manager for a cash management sales group, and he developed international cash management solutions for various multinational companies. He received a degree from the Hogeschool van Amsterdam in higher business economics.

 

"We're delighted to have Jack Brandsen on our team," says Alan M. Nordin, Fallbrook's vice president of sales and business development. "Our market in Europe is very important to us and expanding rapidly. We're offering manufacturers some innovative new programs to help grow their business by bringing NuVinci-equipped vehicles to market and expanding sales. Jack is uniquely qualified to introduce and support these programs.