GE ECM by Regal-Beloit announced the creation of ThinkTank, a new product brand name for its line of premium residential HVAC blower motor products. ThinkTank products can be found in HVAC equipment from major residential HVAC manufacturers as new high performance furnaces, heat pumps and air conditioners already use the motors In the future, all premium GE ECM motors will feature the ThinkTank brand name, including the newly release ThinkTank 3.0, a sixth generation motor featuring the serial communicating AirKom operating system and new BlaKbox diagnostic technologies. Paul Selking, industry leader for residential ECM products says, "Whereas our standard ECM X13 motor is built to be a simply high-efficiency replacement for our PSC motors, our ThinkTank line of premium ECM motors will continue to provide unsurpassed efficiency and comfort for homeowners as well as easier service for contractors."