In addition to introducing a new brand, Victrex plc has updated its corporate and product brand designs for both the Victrex and the Peek polymer brands. The new sub-branding logo will read ?Made with 100% Genuine Victrex Peek? and can be incorporated into customers’ packaging and positioning. According to the company’s press release, the brand logos are presented in a cleaner format in blue and grey colors to give a stronger presence to their name. In addition, their use and positioning in literature will conform to a common format.